The Pink Stuff, a home cleaning product, experienced a meteoric rise from obscurity to becoming a Walmart staple, largely due to endorsements from influencer Sophie Hinchliffe and her followers on TikTok.

Initially known to few and produced minimally, The Pink Stuff gained immense popularity when influencer Sophie Hinchliffe, aka Mrs. Hinch, began promoting it on her Instagram and TikTok accounts. The product, celebrated for its cleaning capabilities, became a viral sensation as Hinchliffe's followers, known as 'Hinchers', embraced and disseminated her cleaning tips. This wave of online influence transformed The Pink Stuff from a little-known commodity into a widely recognized brand, making it a staple item in Walmart.