Super Bowl LVIII attracted a historic 123.4 million viewers as the Kansas City Chiefs clinched a victory over the San Francisco 49ers in a dramatic overtime game, setting a new record for Super Bowl viewership.

The game, broadcast on multiple platforms including CBS, NFL Network, Univision, Paramount+, NFL+, and ViX, surpassed the previous year's viewership record by a significant margin. Notable elements such as the game being held in Las Vegas for the first time, high-profile celebrity sightings including Taylor Swift, and a star-studded halftime show headlined by Usher, contributed to its massive ratings. This landmark event underscores the NFL's enduring appeal in an increasingly fragmented media landscape.