“He Gets Us” religious ads at the Super Bowl promoted Jesus' message of loving neighbors across ideological divides, sparking debate over its funders' contrasting views.

For the second consecutive year, the Super Bowl hosted “He Gets Us” campaign ads aimed at promoting Jesus’ message to love your neighbors, inclusive of different races, classes, and gender expressions. Despite the campaign's welcoming tone, critics highlight the contradiction between its inclusive message and some of its funders’ actions, which have supported anti-LGBTQ+ and anti-abortion causes. The campaign, moving under a new charitable organization, Come Near, aims to continue spreading the message of Jesus in new ways, including future major cultural moments.