Chinese shopping app Temu and Microsoft's AI chatbot Copilot surged in app store downloads following their high-profile Super Bowl commercials.

The Super Bowl ads for Chinese e-commerce platform Temu and Microsoft’s AI chatbot Copilot played a significant role in catapulting them to the top download spots on app stores. Temu's ads, emphasizing bargain shopping with a catchy jingle, alongside Microsoft’s innovative AI offering, highlighted the increasing influence of tech and e-commerce startups in prime advertising events. Despite concerns over labor and environmental impacts, Temu's low pricing strategy and extensive ad spend garnered massive user engagement and growth within the competitive U.S. market.