A Nielsen report reveals that Black individuals, as the highest share of media consumers, often feel underrepresented or misrepresented in mainstream media.

Despite their significant media consumption, which surpasses 81 hours per week for the general Black population and over 92 hours for those 65 and older, Black Americans assert that current media representation is inadequate. The report highlights the desire for more nuanced, authentic portrayal across TV and media, underscoring its importance for cultural connection and community. Additionally, the growing Black buying power, estimated to reach $2 trillion by 2026, presents both a demand and an opportunity for media companies to better represent Black individuals.