After Russia's invasion, Bessarabia, a traditionally pro-Russian region of Ukraine, has seen a significant shift in sentiment against Russia.

Once a region where less than half of its people identified as Ukrainian and with strong historical and economic ties to Russia, Bessarabia's allegiance has dramatically shifted following Russia's full-scale invasion in 2022. Local support for Russia has dwindled due to effective resistance against Russian military actions, the blocking of Russian propaganda, and the improvement of infrastructure and economic conditions. This change is epitomized by local initiatives, a flourishing tourism and winery industry, and a heightened sense of Ukrainian pride among its inhabitants.